|
|
Eric Riback is a versatile sales and marketing professional with 30 years experience in the publishing field. He is accomplished in sales and sales management, marketing communications, financial and operations management.
Now, Eric is acting as an independent sales representative for companies that outsource all of their sales, or whose sales staff cannot pursue all of the available new business opportunities or adequately manage all their existing accounts.
In the retail channel, Eric has sold to chains and independents, primarily in the book, gift and outdoor segments. He is as comfortable approaching national chains as small local stores. Eric has also sold B2B products, and served as a sales and marketing consultant to publishers.
For larger projects, Eric can assemble a team experienced in editorial development, marketing, sales, operations and finance. |